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Home >> ISP Resources >> Telephony News >> AT&T >> AT&T to sponsor Williams F1 Racing Team
AT&T, much like Ricky Bobby, wants to go fast.
"Formula 1 provides a unique platform for a global brand like AT&T," said Mark Keiffer, ATT chief marketing officer. "The shared values of AT&T and Williams -- a dedication to innovation, speed, integrity and commitment to absolute excellence -- are highly complementary. We expect that the relationship between Williams and AT&T will be a key global marketing platform for our enterprise division."
The Williams team is a legend in the Formula One racing business, having been founded over 30 years ago for the sole purpose of winning races. The results have been stunning, to say the least, with Williams winning 113 Grand Prix races and obtaining 16 World Championships, including seven Drivers and nine Constructors Championships.
AT&T plans on doing quite a bit of technological work with Williams, including creating a state of the art VPN.