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AOL Offers 900 Million Cash For TradeDoubler
Posted by admin, Mon, 15 Jan 07 13:23:38 -0500
Today AOL announced that they are offering 900 million dollars to acquire TradeDoubler, an online sales and advertising company based in Europe.
Randy Falco, Chairman and CEO of AOL LLC, said: "This investment provides a unique opportunity for both TradeDoubler and us to capitalize on the continued rapid growth in online advertising and e-commerce in Europe. We believe that TradeDoubler will be complementary with our other businesses, especially with our third-party advertising network -- Advertising.com. We look forward to working with the great people at TradeDoubler to offer European online marketers the broadest range of advertising solutions and Web sites the most comprehensive set of monetization opportunities."
Acceptance of this offer is expected to take place January 22, 2007 to the week of February 19, 2007. This acquisition is expected to increase advertising revenues in the European market.
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